SEO - Case Studies


Gathering Links in a ethical manner

Collecting BackLinks


Collecting links is a big factor in receiving good ranking.
Try to get your primary keyword(s) in link titles that link to you.

Unique Content
- Try to create unique content that will attract many users to link to you.
- Webmasters will blog about most unique content they come across.
Articles
- Write descriptive articles which webmasters will link to.
- Submit your articles to related article websites.
- Have a little section in your article with your details including a link to your website.
Press Release
- Issue an attractive Press Release.
- Have a section in the Press Release about you and your website (include a link).
Forums / Guest books / Blogs
- Participate in forums that allow users to add a signature link with their posts.
- Leave relevant posts on blogs and guestbook’s with your link.
- Do not spam any of the above; search engines may devalue you for spamming.
Sponsoring
- You may want to sponsor websites.
- Sponsoring websites will usually get you a link from that website.
Directories
- Submit your website to well-known related directories.
- Ensure the directories you submit to are search engine friendly.
- Try to get your website listed in Dmoz or Yahoo! as some search engines trust websites listed on them.
Link Exchange
- Look for websites that have a similar category to your website for link exchange.
- Ensure the website you are exchanging links with is not a spam website or a link farm.
- You can find websites that link to your competitors and ask them for link exchange.