Dynamic Pages

- Use short filenames; do not try to fit an entire sentence in the filename.
- Avoid Session IDs and ID variables.

Texts inside Images

- Avoid long informative texts inside images as search Engines cannot crawl graphical
pictures.

Excess JavaScript

- Keep JavaScript to a minimum.
- Avoid JavaScript redirects and hidden links.

Inline Frames and Frames

- Keep frames to a minimum.
- Some search engines may not rank pages inside a frame.

Hidden links / texts

Avoid hidden links/texts. If the user cannot see the link/texts, it will be considered as spam.

Cloaking

- Search engines will penalize your website if cloaking is found. This is when one content
is provided to search engines and a different content is provided to web users.

Duplicate content

- Avoid duplicate content from other websites.
- Search engines will usually place the oldest website that had the duplicate content first.
- Search engines like original and unique content.

Understandable Content

- Ensure your HTML Code is understandable by most web browsers.
- You can always download a range of browsers and ensure your website appears right
on all of them.
- Majority of search engines cannot read Flash movies.
- If you have flash on your website, provide an HTML version.