Home Page
- Use your home page to target your most relevant and competitive keyword.
- Have a link back to your home page from every single page on your website.
- Use your primary keyword to link back to your home page.

Over optimization penalty (OOP)

- You may for get penalized for optimizing your website excessively.
- Receive good ranking may take a while. If you cannot reach top ranking, be patient.
- Alternatively you can always use Google Adwords or Overture for front page exposure.

Getting Reported

- Avoid getting reported to the Google DMCA.
- Do not steal images/content from other websites.
- Do not break any type of Copyright notice.

File Size

- Do not exceed 100KB page size.
- Large pages tend to get indexed later than small pages.
- Less than 40KB is preferred by most search engines.

Freshness of Pages

- Google likes fresh content. News, Discussion, Auctions etc.

Frequency of Updates

- Pages that update frequently will get crawled more often.

Site Age

- An older site has better rankings. Most spam sites will be why search engines award old sites with better ranking.