Anchor Text as Backlinks

- Ensure your primary keyword(s) is in the link title that links to you.
- Try to get websites linking to you with a range of different keywords.
- If all your backlinks have the same anchor text, search engines may assume you have
purchased links and devalue your backlinks.
- Anchor text should remain the same throughout a backlink.
- When an anchor text of a backlink change frequently, search engines may consider the link
as a purchased link.
- A backlink that has age will earn you good ranking.
- Temporary links that last 1 to 3 months do not usually receive good ranking.
- The value of each link is shared between the number of total links on that page.
- If a referrer page has fewer links, each link will be valued more.
- Try to earn yourself backlinks from pages that have few outgoing links.
- Links appearing more early in the HTML code are valued better.
- Links that are located on the header will be valued more than links on the footer.
- You will receive better ranking if you have backlinks from well trusted large websites.
- Most domains ending with .edu and .gov are well trusted by search engines.
- Avoid backlinks that are redirected by JavaScript or Flash.
- Most search engines ignore JavaScript and Flash links.