Keyword Selection Criteria

- Select a range of keywords that match your website theme.
- Try to target keyword phrases rather than individual words, these are much easier to target and you will receive better targeted visitors.
- Look for keywords that have a high popularity.

- Avoid common words such as “for” or “with” as these are ignored by search engines and they can dilute the impact on your primary keywords.
- Narrow your keywords to approximately 1 to 3 primary keywords which should be targeted most often.

Prioritize your keywords

- Wherever you insert your keywords, either on your pages or on internal links, always place your keywords in order of relevance.
- Place your most important keyword on position one, second important on position two and so on.

Keyword in filename

- Include your most relevant keyword into your filename as the filename has a big impact
on search engines.
- Keep your keywords to a minimum of 1 to 2 words. A total of 4 or more keywords can be
considered as spam.
- Use hyphens (-) to separate your keywords/phrases.