Domain Registration

- Registering your domain for a long duration such as 5 years will tell search engines you
are serious about your website and do not have intentions of a spam page.
- Do not hide your domain registration details using Private Registration Services. Some
search engines consider websites with hidden details as spam.
- Domains that have existed for a while (2 or more years) appear to have better ranking
on search engines.

Keyword in domain name

- Include your most relevant keyword into your domain name as the domain has a big
impact on search engines.
- Keep your keywords to a minimum of 1 to 2 words. A total of 4 or more keywords can be
considered as spam.
- Use hyphens (-) to separate your keywords/phrases.

Length of Website Address

- Keep your website address to a minimum.
- Long filenames can be considered as spam.
- Avoid Session IDs and ID variables which are generated by most web applications.