Use only Quality Links

- Link to quality websites.
- Linking to link farms/spam websites will devalue your website.
- Review your external links regularly.
- If an external link becomes a link farm or a spam website, you may be penalized for it if you
remain linking to the website.

- Ensure all your external links are online and working properly.
- Links to external websites should have an appropriate title and description.
- Keep number of links on page to a minimum.
- Google states that number of links should stay below 100 per page.