Keyword in title tag <title></title>

- Keep your title short, roughly 10 to 60 characters.
- Including irrelevant words to your title will weaken the impact on your targeted
keywords.
- Place your most target keyword phrases at the beginning of the title.

Keyword in Description Meta-tag

- Write a few sentences about your website.
- Most search engines do not consider this tag deeply.
- May be seen on some search engines so write it to attractive human eyes.

Keyword in Keyword Meta-tag

- Keep the tag to a maximum of 10 keywords and separated by comma (,).
- Every keyword listed here should appear at least once in your content (body). If not, the
keyword will be considered as irrelevant spam.
- All keywords should be listed only ONCE.
- Most search engines do not consider this tag deeply.

Keyword in Content
- Your keyword(s) should appear at a ratio of once every 20 words.
- If you do not have much text in your website, ensure you have it displayed at least once.

H1, H2 and H3 (Heading)

- Place your most relevant keyword(s) in a H1 tag.
- Place your secondary keyword(s) in H2 and H3 tags.
- All heading tags should remain its original style and not altered by Style tags or you may
be penalized by most search engines.

Keyword Font Styles

- Your keyword(s) should be placed in tags which will emphasize the keyword such as
Strong, Bold, Italic or Underline styles.

Keyword placement in Body

- Most relevant keyword(s) should be near the beginning of the content (BODY) and also
in large fonts.

ALT Tags

- Images should be described using ALT Tags.
- You should describe only the image and not use Alt tags to promote your keywords.